#331 Chaaya Mistry
I’m a London-born-and-bound Indian girl. I have a curious mind and a zest for creative ideas, which may explain why I chose to become a Planner.
I actually studied creative ad at Uni to become an art director, but then realised it was Planning that had my heart and my brain. Eight months after graduating I finally landed my first role as a Planner at ais
Now I’m at VCCPme, working on customer communications and direct marketing for brands wanting to get up close and personal, which suits me perfectly because I’m always down for some one-to-one chitchat… wine or coffee, anyone?
Work life aside, I’m pretty restless so I like to keep myself busy. I’ve very recently started a blog: titled “chy.inspired” it’s about whatever piques my interest or motivates me in some way (the catch: it’s all done using lists! I am a Planner, after all…)
It’s also a way to explore my thoughts on topics that matter to me, like what it means to be a British Indian girl today, how brands are handling the changing conversations around gender, race and beauty, and why Beyoncé has been the epitome of female empowerment for me since I was 7 years old