Samantha is an outstanding voice for change, creativity, immersive technology and dinosaurs. She started Virtual Umbrella back in 2015, fighting off the adversity of being a woman balancing across the marketing and technology industries.
Back in 2015, despite still establishing herself, she began working to uplift other women with the "Kickass Women of VR" interview series she wrote for Gadgette. In 2016, she co-founded the "VRGirls UK" group which spurred a growth of equality and representation groups and activities in the UK. Most recently she was part of the committee that wrote the "Vision for Women and Virtual Reality" (http://www.vwvr.org/)
In light of her numerous achievements, I think the thing that make Samantha most badass is that she continues to be kind. Whenever possible she'll lift someone else rather than take an opportunity for herself. She is constantly helping others rather than taking all the opportunities.
She's just a great person in general.